Kinetic Entertainment Group is gaining a reputation for hosting superb events. This time, they tried to do something new. Usually, you hear of an artiste doing a video launch party. On this highly anticipated Thursday night, it was a whole array of artistes under Kinetic that were doing a simultaneous video launch at the fancy Cayenne Bar and Lounge. With Heineken promoting the event, both drinks and fine-looking waitresses were on hand to quench thirst. There were screens all around the place, so one could just as well see the videos from wherever they were standing. Yes, seats were scarce and the place was filled with expecting revelers.
It wasn’t long after 9pm that the MC, McKenzie took to the stage. The MC kept things neat and tidy. He announced that Kinetic CEO Cedric Babu had a speech to give before kicking off the event. The speech was a recording, which felt rather strange. Without further ado, the video launch commenced.
First up was Forever Mc. His new single ‘Eh Mama’ is catchy, but the video was rather bland. Featuring girls hardly dancing on artificial turf, it lacked any real life. Babu describes him as the “next big thing in Luga-flow”.
Ruyonga’s new single ‘Muhuriire?’ translated to mean ‘have you heard’ was a little more interactive. You’d actually feel like responding whenever he asked if ‘we had heard’. The video was simple enough, featuring Ruyonga’s various walks of life as he moves from a street in Kampala, to quiet hillsides overlooking the city. It was neat.
Jackson, the former Tusker Project fame contestant from Rwanda may not be that much known to Ugandans, but his vocals and talent on the guitar will take him places. His song My Cherie Amour was particularly appealing to the ladies.
Davis Ntare, the former Tusker Project Fame winner has been quiet over the years, but his latest video Mr DJ didn’t have enough clout to signal his return.
During a break, DJ Karo was allowed to run riot with her skills, but either she wasn’t up for it, or she was trying not to steal the shine from the performing artistes. Honestly, she could have done much better than she did. Her music mixing was average for a DJ of her caliber.
Young Mullo was the only artiste who did not have a video, but he gave a spirited performance for the night.
The Mith’s new song, Winner, featured a coaster (commuter bus) and some traditional dancers that added life to the traditional/hiphop blend of the song.
Habida seemed to enjoy her time on the stage a little too much. During her performance, she asked if there were any Kenyans present. A few responded in the affirmative. She invited a couple of them to stage and they did a mind-bending dance to her song.
Patrobas, the UK-raised rapper’s hard pounding new single 256 was by far the best of the lot. The video featured various shots of Kampala and he sung about how he adores his city.
Later in the night, after performances from all the artistes, CEO Cedric Babu’s speech was once again shown, followed by his appearance on stage, in person! He had apparently arrived after the event had begun, and it was a relief for him to be present at such an incredible milestone. He went on to heap praises on all his artistes, with special recognition to Patrobas for his hard work and dedication to the music. Afterwards, he asked the crowd which of the artists deserved an encore, and the crowd unanimously shouted ‘Patrobas!’
The crowd had spoken, and Patrobas did his thing once again, to the near-satisfaction of the revelers.