A new and exciting domestic tourism drive has been launched dubbed Uganda Travel Month to take place in the month of October 2016. Uganda Travel Month is a brainchild of The Pearl Guide Uganda, a private tourism marketing firm that has speared sister initiatives such as recently concluded Kampala Restaurant Week.
During Uganda Travel Month, Uganda’s much deprived middle class will get to tour and experience the gems that make Uganda a much coveted destination globally through a 4 week circuit that will take large groups out into the wild at once-in-a-lifetime discounted fees.
The inaugural edition is going to focus on promoting four destinations: Queen Elizabeth National Park, Murchison Falls National Park, Lake Mburo National Park and Jinja, East Africa’s renowned adventure capital, effectively showcasing these destinations to Ugandans and the world at large through weeks of promotions.
Speaking at the launch, Philip Kalibwani of The Pearl Guide indicated that “Over 1,000 Ugandans are expected to visit these destinations and the residual stories shared from these trips promise to ignite new trends in domestic tourism.”
Uganda Travel Month has attracted the support and active involvement of leading private sector players such as Nile Special, Total Excellium, MTN, Jumia Travel, Radiocity, Coca Cola and a host of tour operators and safari lodges who are keen to see the domestic market grow.
Introducing MTN Uganda Guide App
As part of the initiative to promote tourism, MTN has introduced a brand new smartphone app dubbed “MTN Uganda Guide” for the country’s incoming travelers as well as local tourists. The app guides you right from the start when you arrive at Entebbe International Airport. It recommends accommodation options in Kampala and beyond, along with recommendations for restaurants and bars; adventure activities; museums, monuments and other tourist attractions; modes of transport, the best places to shop useful phrases in English translated into Swahili and Luganda. The app is currently available for Android and Apple Devices.